Hi there!

In today’s post, I wanted to ask you: Is it possible to make sure that your audience sees the affiliate offer you want to promote?

Not completely. But you can increase your chances many times by adding three steps to your affiliate marketing routine. Completing these steps may take you a few extra minutes, but doing so will be well worth your time.

Most affiliates have no clue about what they’re doing.

Some affiliates will produce a brief, generic video and possibly recite the sales page verbally. Afterwards, they will include their affiliate link and rely on luck.

They are wasting their time.

Others will write a short text or email and add their link. They will hope that their followers will buy. But first of all, their followers may not even see their link.

Secondly, even if they see the link, there will not be much there to inspire a sale.

By following the steps I am about to share with you, you will address every aspect. You will both inspire the sale and get as many eyeballs as possible on your offer.

It all starts with your email list and how you appear to your subscribers.

Engage

If you haven’t yet created an email list, please consider building one.

It is ten times more likely to get a sale from an email than from a social media platform. However, simply having a list and sending emails is not sufficient.

The content of your emails matters a lot more.

When you sit down to write an email, have one person in mind. It can be a person you know. Or it can be a so-called avatar, a visualization of your perfect customer.

Writing to one person is more personal than thinking of a group of faceless subscribers.

Be kind, friendly, and personal when you write.

Use your Return key a lot. You should always make your emails look easy to read.

Tell stories and share parts of your life with your audience. If you can be funny, that is a big plus, but you do not have to.

Engaging and entertaining is much more than just getting a laugh.

Most of all, it is showing who you are and what you stand for through your words.

Resend

How many emails do you get every day?

I get more than 100, even though I unsubscribe from email lists I no longer need. Your subscribers are overwhelmed with emails. They will often only pick the ones that stand out.

This is why it is crucial for you to consistently engage with your subscribers.

But even your biggest fan can miss an email if it arrives with 20 others.

This is why it is a good idea to send your email again to the people who appear not to have opened the first one. I write “appear” because, sadly, there is no way to know for sure. An email can show up as unopened by a subscriber, and it could still have been read by that person.

All you can do is resend the email to those whom your system indicates have not opened it.

When should you resend an email?

Should the content you’re composing hold significance and contain a limited-time offer?

How much time has passed since the initial email?

Unless it is really urgent, it is better to wait six to eight hours before you send again. Maybe the receiver lives in another time zone than you. Or maybe he has just been too busy to check his email.

You need to give him/her time to open the e-mail.

After eight hours, some people will still open old emails, but they are a minority. So it is safe for you to assume that they just missed it and show it to them again.

Should you resend more than once?

You can. Some marketers keep sending emails until less than one percent of their subscribers open them.

Others only resend once.

Would you be able to resend it to everyone? You can, but some people will be annoyed when they see the same email twice. I know… touchy, right? So if you are not afraid to lose a few subscribers, go ahead. Otherwise, only resend to people your system tells you did not open.

Send More Emails

One or two emails about an offer are rarely enough.

Many affiliates do that. Some affiliates send a single email, possibly including multiple offers, and then abandon the campaign. For good.

You will win many more purchases if you make sure to cover more angles by sending more emails.

Sure, resending the same email works. It works even better if you change the subject line. However, the effectiveness still depends on the content of that email.

When you write five emails or more about the same promotion, you can cover a lot more angles and increase your chances of getting noticed in the inbox.

Imagine the following situation.

Sending only one email:

“Brand new offer you will love.”

Then, to cover every argument for buying and counter-argue every objection, you will need to write one very long email.

Alternatively, you may only address a small portion of your subscribers’ requirements.

This makes it even less likely that he will see your email among the hundreds of others he receives every day.

Sending five emails, one each day:

“Brand new offer you will love.”

“Why you should check this out if you want to (something great)”

“Should you get this if you do not have time/money?”

And two more, dealing with features and objections.

Now you have five times as many chances to grab your subscriber’s interest.

And even when someone has opened every email you sent, they will often consider the first few days, and then, towards day four or five, they may have considered it so long and read so many arguments for it in your emails that they decide to buy.

More emails, when they are effective, will always equal more sales.

In Conclusion

When you engage with your subscribers every day and you resend the important emails, you can get more sales.

When you combine this strategy by sending multiple emails about each promotion, preferably five or more, you are almost certain to make a sale.

And it will only take you a little longer to follow this process.

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